SMART, SIMPLE AND POWERFULL
B2B INTENT DATAWhen used effectively, B2B buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.
B2B Intent Builder
The B2B Intent Builder module, which helps identify B2B topics that a target audience is most interested in, based on content consumption. It also helps identify which specific company locations are driving interest. Based on our level B2B intent data, an Intent Score score indicates when content on a specific topic is being consumed much more (or less) than normal compared to historical data and established benchmarks.
Intent data is information about topics visitors are interested in, focused on keywords and behavior that suggest the intent to make a purchase related to those topics. We generates this data by observing user browsing behavior and content consumption across our network, then using machine learning to analyze keywords and identify the topics of each visited page. Given enough data, this allows us to build a profile of a given visitor's interests, and to infer their intent to make a purchase.
We provides B2B intent and firmographic data to uncover business buying intent. The data is collected from a co-op of more than 250 sources from publishers.
The reality is this: customer data has transformed radically. From being purely about demographic traits like gender and location, data has evolved into firmography, preferences, behaviors, traits, and yes—intent. It is exactly as it sounds. Intent data is a data set that shows the buyers’ intentions based on their online user behavior. In the B2B industry, intent data can show what buyers are interested in procuring. Intent data is still a very general term, but it can be both implicit and explicit. It can be generated from buyers’ activity and behavior, and it can even be bought from data vendors.
When buyers actively search for a products and services, this behavior triggers a signal of buyers intention. Some behavioral examples consist of a buyer reading a B2B media, specific news articles, blog, or vertical website. It can even be as simple as researching a specific product or service. Each of these actions reveals information about the buyer and this information can be used to predict their preferences.
It’s not as simple as it sounds—especially in the B2B industry. B2B buying cycles are typically longer and more complicated, and decisions involve multiple sources and perspectives. It’s important to keep in mind when a prospect engages with your content they may not always be willing at that time to speak with a sales member or conduct a purchase.
Facts and Figures
20 K B2B Intent topics
20 Millions B2B Intentionists
5 Millions B2B contacts
Getquanty www.getquanty.com